Why Businesses seem to slow down in the Spring and Summer months

It’s a beautiful spring or summer day and the sun is shining and you just don’t want to stay inside. You want to be out in this beautiful weather and enjoy it as much as you can. You think about having to do your grocery shopping or having to go buy a new suit for work, but just can build up any enthusiasm to go to the store. You don’t want to be inside a stuffy building, without windows to the outside world. You want to be able to enjoy the warm spring day and let the sun heat your skin on a nice summer day.

This is one of the reasons that business slow down during the spring and summer months. People don’t want to be inside, they want to go for a hike or spend the day at the beach. They look at spring and summer and a brief reprieve from the cold of winter and don’t want to waste the time they have by shopping. Open air markets will do better than closed in stores because the person gets to stay outside and enjoy the warm air, but even then they would prefer to be out doing something versus being cooped up inside.

Another reason is that during the summer when it is at its warmest, many people do not like to venture out of their air conditioned home. They don’t like the feeling of sweating and decide that the shopping they need to do can wait until it cools off a little bit. They will rationalize why they don’t need to go out like it would take too much energy or they could get sick going from cold to hot and back to cold again. Even with all the excuses they can think up, the main reason is that they don’t want to go out into the heat to just go to a store. This is when more people will order items online so they don’t have to go to the store.

The businesses that cater to the outdoor enthusiast will not slow down as much as other stores because the people will be frequenting the stores that will help them to be able to stay outside longer. They will visit the nurseries, sporting good stores, and services that offer outdoor recreation like canoeing and hiking. Spring and summer are the times of warming up your soul. It will help you reenergize yourself to get through the next winter so that you can start again. Enjoy the spring and summer and don’t worry about shopping, it will be there when summer is over.